Facialist-to-the-stars, Thuyen Nguyen’s professional-grade skincare line that has been delivering glowing results for his cult followers is making its private to public debut this Fall 2018. From the most private homes of his clients to yours, the pre-launch collection of his must-haves is available for the first time. Ying & Yang - a Vietnamese symbol to express harmony and the balancing of opposites is a theme that is reflected across the brand. From product collections to the social page, a balance of light & dark lives across every aspect of Thuyen Skincare. Art directed branding, photography, social media identity, and website.
Models Photographed by Lindsay Adler. Products Photographed by Junnie Shah.
The theme of light & dark will be conveyed on social media with the use of high contrast photography with either a light or dark emphasis. Images will be posted in an alternating pattern of light and dark thus creating a checkerboard on the account’s social feed. The prominence of light & dark will be complemented by warm browns, and blues pulling from the brand shoot.
Content Pillars: Lifestyle, Tradition, Product Photos, Spa & Tutorial, Hero Shots, Celebrity, Quotes
Word is out, the secret is out. The secret to the skin one sees on stages and screens is now within reach. Visit thuyenskincare.com.
Sometimes the best thing you can do for yourself is a nice long bath and a book ...And a glass of wine. #treatyoself #skinpiration
