Hilton at Play: Jason Derulo Concert

In order to launch the Stop Clicking Around campaign, Hilton came to HZ to build out a full creative campaign and social media strategy for the Jason Derulo concert, a pop-up event held by Hilton HHonors in San Diego. To spread the Stop Clicking Around message and increase awareness of Hilton HHonors during the concert, HZ created email invites, a landing page, social posts, concert signage, and a video introduction to Jason Derulo—all in the Stop Clicking Around look and feel. We were also on-site in San Diego throughout the weekend to assist with influencer content and on-site activation, and to keep Hilton HHonors’ social followers updated every step of the way. The event was a huge success. As a result of our social content and signage, Hilton HHonors’ Facebook posts received the highest amount of impressions to date (with a 283% increase over the recent HHonors concert in London) and usage of the #HiltonatPlay tag reached 11.6 million—the largest to date.