Elemis

This concept was ideated for Elemis's Peptide4 product line. Being that the brand had an established pattern of flatlays for their product collection campaigns, this concept built off the style of flatlays so the new visuals could live seamlessly next to the older visuals. With an emphasis on nighttime recovery and ingredients, this series of visuals pushed commonplace flatlays to have a more stylized, whimsical, and dreamlike composition. These visuals were to be featured across ad placements, banner ads, social media, store fronts, and the web page.